I'm Sophie Seguin
I'm...
Cedric’s Paris is a young tourism business which offers tours of Paris in a Citroën 2CV. Cédric, the friendly chauffeur, guides you round the capital pointing out hidden squares and alleys which even the Parisians don’t know about.
Recently launched, the company asked me to create its visual identity and marketing materials (flyer and website).
Concerning the logo, the choice of the font is a reference to the chic and classical elegance of the Parisians. I decided to use a drawing of Cédric’s 2CV to immediately illustrate the service on offer. The colours are those of the model and represent its character.
The website is inspired by the car’s colours and presents a dynamic and fun view of the company.
Roles
Web design / Web development / Print graphic design
Features
CMS : Wordpress
French and English versions
SEO
Website
www.cedricsparis.com
Presta’Son is a company specialised in organising musical entertainment for parties and weddings. The company wanted to modernise its image and make its site manageable.
Roles
Web design / Web development
Features
CMS : Wordpress
SEO
Website
www.prestason.com
Bouhnik designs and manufactures materials for scientific research, mainly for power supplies and electromagnets. It supplies laboratories all over the world.
I drew my inspiration from the new visual identity of the company (which had been created for paper communication materials : leaflets, business cards) and created the design of the site and integrated the layout in responsive design.
Print graphic design by Clara Vidal.
Roles
Web design / Web development
Skills
Responsive Design
Website
www.bouhnik.com
Puce qui pique is an online shop which sells children’s clothes. For the graphical redesign of the shop, I integrated the new graphical identity in Prestashop, a French e-commerce solution.
Web design by Clara Vidal.
Roles
Web development
Skills
PrestaShop e-commerce solution
Website
www.pucequipique.fr
Happytime is a leisure agency. It offers multi-universe leisure activities with online booking, in the same way as a tourist agency (flights, trains, hotels…) and also offers gift packs.
For the graphical redesign I worked as a web designer on the web team.
Attached to the art director, I participated in the elaboration of the new graphic charter. In collaboration with the e-commerce director, I worked on the key stages in the buying process : the basket, the client’s account, delivery and payment.
I was thus able to acquire an e-commerce culture and to understand the challenges of online selling.
Roles
Web design
Skills
Acquisition of e-commerce culture
Mockup production
Newsletters
Website
Redesign in process
In the framework of a project for my Master’s degree, in a three-student team, we imagined ‘Six Feet Away’ a mobile application driven by NFC, which locates people in the vicinity who have shared interests.
The video presents the mobile application.
Roles
Conception / Web development / Web design
Skills
Mobile ergonomics
Reflection on NFC technology possibilities
Team
Médéric Lulin
Joan Vidal Andres
Charles Guillocher
Video
Launch demo video
In the framework of a team project for my Master’s degree, we imagined ‘World of Deuh’, a conquest of territory team game using QR codes in Paris. This project associates a social dimension with new web consumer tools (mobile phones, tablets, etc…) and the possibilities given by geolocation.
World of Deuh applies crossmedia logics as it offers different consumer and consultation logics of the same product using different tools (desktop, mobile…).
Roles
Conception / Web development / Web design
Skills
Reflection on an Alternate Reality Game
Development of the game map using HTML5/SVG and Javascript
Team
Médéric Lulin
Joan Vidal Andres
Charles Guillocher
Video
Launch demo video
In the framework of a team project for my Master’s degree, we carried out an interactive and immersive police investigation from a first-person perspective on the Internet. The internet user has to help inspector Harry to solve a strange case.
A young woman called Kacey Harnois, was assassinated 6 months ago. The case has not been solved. A second woman has just disappeared and the two affairs seem to be linked.
The solutions of the investigation are here (in French).
This project was published in March 2012 in the issue number 5 of the ‘hypermédiatique’ litterature Canadian magazine bleuOrange and was featured in May 2015 in the exhibition "Language and the Interface", taking place during the International Conference on Digital Literary Studies at the University of Coimbra, Portugal.
Roles
Conception / Development in AS3
Team
Cécile Iran
Médéric Lulin
Game
Launch game